Objective
To identify tagging gaps across the client’s BFSI website and ensure that every key user action was being accurately tracked within GA4.

Approach
Our team conducted a comprehensive GA4 analytics audit, covering the following key areas:
• GA4 Account Structure Audit
• GA4 User Access Audit
• GA4 Page Audit (refer to attached screenshot)
• GA4 Setup Audit
• GA4 Data Audit
• Scripts Audit
• App Audit
• GTM Configuration Audit
Based on the findings, we developed a detailed set of recommendations to improve tracking completeness and data accuracy.

Outcome
The audit resulted in a 35% uplift in tracking coverage, providing the client with a more reliable data foundation for performance measurement and marketing attribution.