Objective
A US-based digital marketing agency faced challenges in real-time monitoring and tracking of paid campaigns across Google Ads, Bing Ads, and Taboola. The client needed an automated solution to instantly alert stakeholders about performance spikes or dips in key KPIs.

Approach
Our team designed and implemented a smart alert system using:
• Matillion ETL Scheduler to automate data pipelines and trigger notifications. • Snowflake to create dynamic tables and views for storing and processing campaign performance data.
• Webhook API & REST API integrations to push automated alerts directly to Outlook inboxes and Microsoft Teams channels for each client.

Solution Overview
The solution enabled near real-time monitoring of campaign performance, ensuring that account managers could act immediately on underperforming or high-performing campaigns.
Business Impact
• Achieved a 50% reduction in manual monitoring efforts.
• Enabled faster decision-making for campaign optimization, improving overall ROI. • Enhanced client satisfaction through proactive campaign insights.