Objective

The client had recently acquired a new line of business (LOB) and required the implementation of Adobe Analytics on the new domain to ensure consistent tracking and reporting across all properties.

Approach
The project was divided into four key phases:
1. Strategy: Defined tracking requirements and KPIs aligned with the client’s business goals.
2. Implementation: Configured Adobe Analytics and deployed tracking codes across the new domain.
3. Validation: Conducted comprehensive testing to ensure accurate data collection and tag firing.
4. Reporting: Built customized dashboards and reports for performance monitoring. Outcome
Achieved 95% tracking coverage post-implementation, enabling the client to make data driven decisions across their expanded business portfolio.