How Server-Side Tracking Improves Data Accuracy and Bypasses Ad Blockers
Home How Server-Side Tracking Improves Data Accuracy and Bypasses Ad Blockers 12 Sept 2025 Today, marketers are confronted with two principal challenges: questionable data collection and persistence in the use of ad blockers or privacy measures restricting surveillance. As more and more consumers require ownership of their data and browsers impose tighter constraints, client-side tracking—the […]
How AI is Revolutionizing Server-Side Tracking for Smarter Customer Insights
Home How AI is Revolutionizing Server-Side Tracking for Smarter Customer Insights 12 Sept 2025I can still recall when I first understood how much information we truly lose with conventional site tracking. I just kept thinking to myself: “We know so much, but do we ever really know who our customers are?” The very next day, […]
Adobe – Latest Innovations: AI and Automation in Adobe Real-Time CDP
Home Adobe – Latest Innovations: AI and Automation in Adobe Real-Time CDP 12 Sept 2025 As the digital environment continues to evolve, Adobe leads the pack once more with the latest AI and automation power enhanced within its Real-Time Customer Data Platform (CDP). The features enable brands to connect, analyze, and activate customer data at […]
Server-Side Tracking: Recent Developments and Trends in 2025
Home Server-Side Tracking: Recent Developments and Trends in 2025 12 Sept 2025Digital marketing measurement has entered a new era. A few years ago, a tag placed on a browser was enough to track user behavior. Privacy regulations are expanding, cookies are being phased out, and external variables are changing. An increasing number of people, as […]
AEP vs Tealium CDP: Which One Makes More Sense?
Home AEP vs Tealium CDP: Which One Makes More Sense? 12 Sept 2025 Customer Data Platforms (CDPs) were once “nice-to-have” and now are “mission-critical infrastructure” for digital and marketing professionals in a rapidly evolving landscape. With data scattered across CRMs, analytics tools, apps, and dozens of channels, aggregating that data to gain deeper insights into […]
The Best Tools and Platforms for Server-Side Tracking in 2025
Home The Best Tools and Platforms for Server-Side Tracking in 2025 12 Sept 2025By 2025, server-side tools and platforms will be revolutionizing how companies collect and process user data. With growing privacy issues, more restrictive cookie policies, and rampant ad blocking coming into play, processing data on secure servers enables companies to maintain greater control […]