Google Analytics is recognized as a leading marketing tool and GA4 is an advanced version of it, it facilitates a comprehensive comprehension of current market trends and customer interactions across various platforms. The upgraded GA4 introduces impressive features like the capability to generate personalized reports and predictive analytics. In this blog post, we’ve curated an in-depth tutorial for establishing Google Analytics 4 on your website.
What is Google Analytics 4?
Google Analytics 4 stands as the latest iteration of Google’s premier analytics platform, featuring an array of novel capabilities. Designed to offer enhanced insights into user interactions with your website, this version differs somewhat from Universal Analytics. Noteworthy features include an innovative data modeling function that employs AI to fill in data gaps. Widely utilized by numerous websites and businesses, Google Analytics reporting proves invaluable for monitoring user engagement across diverse web domains and mobile apps. Moreover, it serves as a crucial tool for tracking website traffic, monitoring marketing channels, and measuring key performance indicators.
Advantages of Google Analytics 4
The latest iteration of Google Analytics surpasses its predecessor in several ways, offering a range of benefits:
1. Emphasis on Visitor Interactions: Google Analytics 4 places significant importance on capturing visitor interactions as events. With unique tools, it enables precise tracking of a visitor’s journey.
2. User-Centric Metrics: Introducing new user-centric metrics, GA4 utilizes AI to predict customer actions and value based on their historical behavior.
3. Advanced Segment Creation: GA4 allows the creation of segments based on events and introduces the concept of time for more sophisticated analysis.
4. Comprehensive Visitor Engagement Data: Gain insights into visitor engagement with features like scroll time, site search, video engagement, providing a detailed understanding of user interaction with your site and content.
5. Cross-Platform Tracking: Unlike previous versions that measured website and app engagement separately, GA4 enables the integration of both properties. Combine Firebase Analytics data from apps with Google Analytics data from websites seamlessly.
6. Deprecated Universal Analytics: With the deprecation of the Universal Analytics platform since June 30, 2023, setting up GA4 becomes the only available option to continue utilizing Google Analytics.
7. Continuous Improvement: Google Analytics 4 is an evolving platform, consistently adding new functionalities and innovations. This ensures users have access to comprehensive data, allowing for deeper insights.
Setting Up Google Analytics 4 (GA4) & Universal Analytics from the Beginning
To initiate the setup of Google Analytics 4 and Universal Analytics, start by creating a new account. During the account creation process, Google recognizes Google Analytics 4 as a distinct property. In this guide, I’ll assist you in establishing both Google Analytics 4 and Universal Analytics from the ground up.
Step 1: Log into your Google Analytics account.
Step 2: To create UA and GA4 properties, go to “Admin” on the left side.
Step 3: Click on “Create Account”.
Step 4: Here, you need to enter your “Account Name” in the Account setup.
Step 5: Enter a “Property Name” and choose the “Reporting Time Zone” and “Currency” in the Property setup section.
Step 6: Click on “Show Advanced Options” to create Universal Analytics Property along with Google Analytics 4 property. Switch the toggle from off to on. Write down a website URL here and choose the option to create both a Google Analytics 4 and a Universal Analytics property or only a Universal Analytics property. Then, click on Next.
Step 7: Enter the details “About Your Business” that include industry category, business size, and how you intend to use Google Analytics with your business. Click on “Create” to create GA4 and Universal Analytics Property. Tick the checkbox for accepting the Data Processing Terms and Conditions that are required by GDPR.
How to Deply Google Analytics 4 on Your Website?
To initiate the setup of Google Analytics 4 on your website, adhere to the following steps:
Navigate to your Google Analytics 4 property.
Click on “Admin.”
In the Property Column, select “Data Streams” and choose your data stream.
Under “Tagging Instructions,” you will find two options for connecting GA4 with your website:
a. Global Site Tag (gtag.js)
b. Utilizing Google Tag Manager
For the Global Site Tag method, simply copy the code provided and insert it into thesection of your website.
To add Google Analytics 4 tracking code to the website by using Google Tag Manager, log into your Google Tag Manager. Click on Tag>New.
Now, click on “Tag Configuration“. Then, you need to choose “Google Analytics: GA4 Configuration” and enter the measurement ID (Step 4). Click the “Triggering” option. Choose “All Pages” and click the Save button to save this tag. And your GA4 is connected with your website using google tag manager.
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