The Best Tools and Platforms for Server-Side Tracking in 2025

12 Sept 2025

By 2025, server-side tools and platforms will be revolutionizing how companies collect and process user data. With growing privacy issues, more restrictive cookie policies, and rampant ad blocking coming into play, processing data on secure servers enables companies to maintain greater control and improve data accuracy. and preserve user privacy while optimizing site performance.

Why Server-Side Tracking Is a Game Changer

Traditional client-side tracking relies on scripts running in users’ browsers, which are increasingly blocked or limited by browser settings and ad blockers. In contrast, server-side tracking shifts data collection and processing to your own server, giving you greater control over what data is captured and how it’s transmitted. This approach delivers more consistent and complete data, reduces the risk of missing information, improves website performance by minimizing browser load, and helps ensure compliance with privacy regulations such as GDPR and CCPA.

Benefits in a Nutshell

Precise Data Collection: Server-side tracking bypasses ad blockers and browser restrictions to capture more comprehensive and accurate user interaction data.

Compliance and Privacy: You control how personal information is managed, including options for anonymization and robust consent management to ensure regulatory adherence.

Improved Website Speed: Fewer client-side scripts mean quicker page loading and a more seamless user experience.

Flexible Data Handling: Enrich and combine data streams across platforms with a unified server setup.

The Top Server-Side Tracking Tools to Look Into

Google Server-side Tag Manager (sGTM)

Google’s server-side Google Tag Manager (sGTM) extends Tag Manager into a hybrid server and cloud configuration, seamlessly integrating with Google Analytics, Ads, and BigQuery. Experts at Impression Digital and Tatvic highlight its extensive customization options and continuous data collection capabilities. While it requires hosting and some technical expertise, sGTM is an excellent choice for organizations heavily invested in the Google marketing ecosystem.

Meta Conversions API
Meta Conversions API is heavily used to improve Facebook and Instagram ad tracking by sending event information directly from your server. According to Usercentrics, the process greatly enhances reporting accuracy and privacy compliance—a precious tool for Meta advertisers.

Tracklution
Tracklution is a no-code server-side tracking platform, fully controlled and favored by marketers and agencies for its transparency and ease of use. Tracklution can integrate multiple ad and analytics platforms, making it an ideal choice for teams that want to have effective tracking without the technical headaches.

TAGGRS
TAGGRS is directed at small businesses looking for low-cost, easy-to-implement server-side tracking with GDPR compliance. According to Conversios, it has the ability to establish quick migration and provides responsive customer support, thus making it ideal for resource-scarce businesses.

Piwik PRO (with sGTM or JENTIS)
Piwik PRO boasts enterprise-grade compliance and analytics and server-side tracking features alongside robust integrations. FounderPal and Conversios indicate that it works best for businesses with high data governance needs.

TrackBee
For web stores, TrackBee provides session enrichment and deduplication with minimal technical complexity. According to TrackBee’s tutorials and market reviews, it is especially well-suited for Shopify store owners focused on maximizing marketing ROI.

Segment (Twilio)
Segment is an umbrella customer data platform for large entities, offering unified infrastructure and feature-rich APIs for event routing. It’s suitable for companies that have sophisticated data needs and multi-platform configurations (Conversios, UserPilot).

Stape
Stape streamlines server-side tracking by offering managed hosting and easy implementation. Case studies demonstrate that it integrates smoothly with Google Tag Manager, Meta, TikTok, and more, making it an ideal solution for marketing teams with limited technical expertise.

Setting Up Server-Side Tracking: Best Practices

Effective deployment involves establishing a secure server environment, properly managing DNS settings, and maintaining robust data protection and consent management features. Managed services are offered by platforms like Tracklution, TAGGRS, and Stape to allow non-engineers to deploy server-side tracking effectively. Compliance and trustworthy analytics need consistent data standardization, pseudonymization, and regular auditing.

Our Sources

This article draws upon expert opinion and authoritative research from 2025’s leading server-side tracking voices. We referenced Usercentrics for in-depth tool comparisons, Tracklution for industry best practices, and TrackBee for practical implementation advice. Additional opinions from Eliya, Matomo, Conversios, and Impression Digital informed privacy matters, technical implementation, and marketing performance. These references were chosen individually for accuracy, nuance, and relevance to today’s evolving data landscape.